Work

A site for a private psychotherapy practice, where the job is to build trust and lower the barrier to a first contact.

The hard part here was tone, not technology. Someone looking for a therapist is in a difficult situation and choosing carefully. The site has to be calm, factual and clear — and above all answer in advance the questions people are embarrassed to ask. Hence the extensive FAQ and a clearly stated price list.

• ✓ 18 pages in Czech and English
• ✓ A dedicated page for each type of therapy
• ✓ Extensive FAQ with structured data
• ✓ Contact form with spam protection
• ✓ Insurance coverage and professional association details

A site for a studio running movement classes for children from six months to three years, their parents and expectant mothers.

A parent looking for a toddler class needs three things: when it is, what it costs, and how to enrol. The whole site is built around that. The most useful detail is QR payment — the parent scans the code for a specific class and the amount and reference fill themselves in, so mispaid course fees disappear.

• ✓ 9 pages including schedule, pricing and enrolment
• ✓ 17 payment QR codes generated automatically from the price list
• ✓ Photo gallery with filtering by class type
• ✓ Two forms — contact and course enrolment
• ✓ A colour system distinguishing class types

A site for a beauty studio where the booking decision rests almost entirely on photographs of the work.

In this trade the gallery sells, not the copy. The site is built around nearly a hundred photographs, each processed into several sizes and modern formats so the gallery loads instantly on mobile. Enlarged images carry a watermark, because copying others’ work is routine in this field.

• ✓ 8 pages plus gift vouchers
• ✓ Nearly a hundred photographs in three formats and several sizes
• ✓ Gallery with watermarking on enlarged images
• ✓ Service price list with structured data
• ✓ Light and dark mode

A personal site for a financial adviser, where the decision is made on trust in one person rather than on a product list.

Finance is a field where the client picks a person, not a company. So the site is one page read as a conversation: who I am, what I help with, how working together goes, what clients say, contact. The form asks up front what the enquiry is about, so the first e-mail already carries the brief. The whole site has an English version with the same structure and the same anchors.

• ✓ One-page site with seven sections
• ✓ Full English version
• ✓ Contact form with an area-of-interest picker
• ✓ Google map loads only after cookie consent
• ✓ Light and dark mode

A one-page presentation for the same studio, targeting different search terms and a second language group.

A demonstration that a second site need not be waste. This one is a single page, targets different queries than the main site, and has Czech and English versions. The whole content sits on one page flowing from the offer through the gallery to contact.

• ✓ Single page in Czech and English
• ✓ Photo gallery and carousel of sample work
• ✓ Full search optimisation on a single page
• ✓ Separately targeted keywords from the main site