$ stats --weekly your-site.cz

We tell you regularly how your site is doing

Unlike tools such as Google Analytics, our product is meant for somebody who does not work in IT.

We respect visitors’ privacy: the measurement loads no third-party code or services, and we hand the measured data to no analytics service.

You get an e-mail at regular intervals with how your site is doing and with suggestions for anything worth changing.

1 We measure without cookies
2 The data stays with us
3 We show only what was really measured

Why our own analytics

Because we measure without cookies

To measure the basic statistics we need no cookies and nothing stored in the visitor’s browser. That is exactly why we need no consent for them either.

The basic measurement therefore runs the same for every visitor, whether they consent or not.

Because the data stays with us

We do the analytics ourselves. We send the measured values to neither Google, Facebook nor Instagram, nor to any other third-party analytics service. We decide ourselves what gets measured.

Because we show data that was really measured

If we cannot measure something reliably, we do not measure it. Some analytics systems fill missing figures in with a statistical model; our numbers come only from what the site actually recorded.

We also try to present the measured data so that it is clear and understandable.

Because it is convenient

Every so often a detailed report about your site lands in your inbox.

We keep an eye on the sites. If we detect a potential problem — a missing translation, say — the report carries a recommendation for putting it right.

Because it is understandable

Most business owners do not need an analytics tool. They need simple answers: how many visits the site has, what interests people, where they come from and whether there is anything worth changing.

So you will not meet terms like “LCP p75” — we write how long it takes a visitor to see the content of a given page. And if we see a problem or an opportunity in the data, we write and tell you.

What we measure

Without consent we measure only what happens on your site — how many visits the site recorded, which pages were opened, how long they stayed open and whether anybody clicked the phone number or the e-mail address. For a basic picture of traffic and of how visitors behave, that is enough.

If a visitor gives us consent, we additionally measure technical details of their browser — window size, language, light or dark mode, support for modern image formats — and whether they come back. The first group says which devices to tune the site for; the second, whether people remember the site.

How many and when

Visits by day and by hour
Pages viewed
Returning visitors — how many visits are by somebody who has already been here in recent days (counted from consenting visits only)
A comparison with the previous week
And the aggregates built on top of that

Where visitors came from

Search engines, social networks, direct visits, links from other sites
AI tools told apart (ChatGPT, Perplexity and others). We tell you whether an AI agent was merely crawling the site at that moment, or genuinely answering a user’s question — in the ChatGPT app, for instance.
Country and browser language
Unless stated otherwise, we measure only real visitors (bot requests are not counted)

What interested visitors

How often each page and each landing page was opened (the way they came in)
How long they stayed on a page — the median, and how much time 80 % of visitors spent
Clicks on the phone number and the e-mail address — a customer contacted you directly thanks to the site
Clicks on the site’s main buttons (calls to action)

We collect form statistics

How many people saw a given form, started filling it in and sent it successfully
Where a form asks follow-up questions, we also have statistics on how often each answer is chosen (what the reader cares about)

Technical condition

The key metric — how long it takes for the content to appear to a visitor, judged by Google’s own scale, with the aim of keeping the pages high in search results
Relevant JavaScript errors the user does not see
Devices and screen sizes (this one needs consent)
We record visits by AI robots and their reason

We respect privacy

For the measurement we store nothing in the visitor’s browser and read nothing from it — which is why the basic measurement can run without consent. The only things the site always remembers are the chosen language and the privacy settings; both stay in the browser, are sent nowhere and have nothing to do with the measurement.

We are not interested in an individual visitor; we are interested in how visitors to the site behave in general.

Therefore:

We do not store the IP address. It is used once to compute a fingerprint of the visit, and after that not at all.
We store no name, no e-mail address and nothing else you could recognise a visitor by.
The fingerprint of a visit is computed afresh every day and comes out different, so we cannot join anybody up across days.
We do not hand the measured data to Google or to any other third-party analytics service.
A “returning visitor” is counted from a single value stored — with consent — in the visitor’s browser: the list of days on which they visited the site. Only the number of days goes into the statistics, never the value itself.

What we will not tell you

It is fair to say that some things we cannot measure (and do not want to).

Keywords from search engines

We do not ask third parties, because we do not “know” the visitor.

Who exactly was on the site

We do not know and do not want to. We store no IP address and nothing that would put a name to a visitor.

One person’s path across days

The fingerprint of a visit changes every day. We know how many visits were repeat visits, not who made them.

I am interested

The analytics is available to our clients only. We would be glad to count you among them.

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